Showing posts with label research. Show all posts
Showing posts with label research. Show all posts
Saturday, 21 February 2015
Monday, 16 February 2015
Evaluation Question 3
Social Media Comments and Feedback
As a group we decided to make Hidden Empire accounts on various social media platforms, being Twitter, Instagram and Facebook. These social media accounts will not only allow us to gain feedback about the bands work but also will allow us to post updates and behind the scenes footage and images. The most successful platform was Twitter in my opinion as we could monitor feedback and requests whilst being able to post notifications, videos and images. Twitter also became a slight mini portfolio as we developed our work and ensured to keep posts in an orderly fashion. Views from our target audience also impacted on our final products as there opinion is important to recognize being the people we wish to direct the brand Hidden Empire towards.
Questionnaire and Data Collection
Creating a survey on the online platform SurveyMonkey rather than a paper based one at school helped us due to the online platform having a wider audience range, also linking the survey to our twitter account allowed our followers to have an impact on our research. Our school would also have a limited audience in terms of age whilst the online platforms in which we used had a diverse range of views.
We attempted to keep our questions simple however also include variety, the comment boxes in particular allow a choice of opinion which all in all helped our project develop with many detailed opinions being voiced.
Development From Rough Cut
As a group we decided to make Hidden Empire accounts on various social media platforms, being Twitter, Instagram and Facebook. These social media accounts will not only allow us to gain feedback about the bands work but also will allow us to post updates and behind the scenes footage and images. The most successful platform was Twitter in my opinion as we could monitor feedback and requests whilst being able to post notifications, videos and images. Twitter also became a slight mini portfolio as we developed our work and ensured to keep posts in an orderly fashion. Views from our target audience also impacted on our final products as there opinion is important to recognize being the people we wish to direct the brand Hidden Empire towards.
Questionnaire and Data Collection
Creating a survey on the online platform SurveyMonkey rather than a paper based one at school helped us due to the online platform having a wider audience range, also linking the survey to our twitter account allowed our followers to have an impact on our research. Our school would also have a limited audience in terms of age whilst the online platforms in which we used had a diverse range of views.
We attempted to keep our questions simple however also include variety, the comment boxes in particular allow a choice of opinion which all in all helped our project develop with many detailed opinions being voiced.
Development From Rough Cut
Tuesday, 3 February 2015
Font Experiments
Monday, 2 February 2015
Arctic Monkeys AM Digipak analysis
The packaging includes two compartments each holding either the CD disk or a lyrics booklet, other than that the digipak is extremely simplified and only contains two images and the band logo when fully opened. However I don't believe fans would find this disappointing due to Arctic Monkeys persona being simple and never becoming vibrant or mainstream.
Kasabian 48:13 Digipak Analysis
This deluxe digipak folds out into four separate pieces, two holding disks whilst the others provide track information, artwork and a container which holds a lyrics and artwork booklet.
Not only does this digipak provide a visually pleasing collection of the artists work but also comes with two new exclusive tracks, increasing interest significantly as fans want the full package of what the band has to offer.
Tuesday, 27 January 2015
Modern artwork in use
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As the CD is known to have been overtaken in popularity by the use of a simple music download, we took it upon ourselves to brand our digital copy on the platform iTunes.
With the decreasing popularity of the CD, we have decided to evolve into the new age of digital media through a digital album cover. Such covers are usually applicable to ITunes and various services that offer music. As the listening majority transition away from the use of hard copies of music; we as artists must accommodate the demand for new media. This specific piece of advertisement is rather simplistic. The composition features the main artist on the front with the title of the single in the foreground. This allows for easier recognition amongst fans, as through watching the music video, one would be familiar with the face and style of the group.
Monday, 26 January 2015
Social media
As a group we decided to make Hidden Empire accounts on various social media platforms, being Twitter, Instagram and Facebook. These social media accounts will not only allow us to gain feedback about the bands work but also will allow us to post updates and behind the scenes footage and images. The most successful platform was Twitter in my opinion as we could monitor feedback and requests whilst being able to post notifications, videos and images. Twitter also became a slight mini portfolio as we developed our work and ensured to keep posts in an orderly fashion. Views from our target audience also impacted on our final products as there opinion is important to recognise being the people we wish to direct the brand Hidden Empire towards.
Monday, 15 December 2014
Wednesday, 10 December 2014
Specific music video genre analysis
Performance:
Performance music videos mainly focus on the artist and never really include narrative and have a large amount of varied camera angles, the larger proportion of the music video is the artist performing solemnly to the camera being the audience on the wide scale view. The music genre rock seemed to include the performance style the most consistently.
This style of music video is also commonly used when an artist is new, and wants to present their brand identity along with themselves being the main focus.
Examples:
Narrative:
A narrative video can and usually does include some sort of performance aspect. Narrative videos are usually made to convey meaning and may have cut scenes to portray or mirror short films.
Narrative music videos portray a short film that links the lyrics with the images seen on screen.
Narrative music videos commonly express the artist's meaningful lyrics, as seen in Bruno Mars's 'Grenade'.
Lyrics are usually long winded, instead of repetitive in narrative music videos and can convey a certain ethic or message, in this case Bruno Mars captures his feelings in the lyrical narrative and music video.
In this different styled narrative music video, Kasabian emotionally sings about the conflict happening around the world displaying in their music video a scene where they are enduring conflict between two sides, 'I'll tell you what to fear the most' is a commonly used lyric in the song expressing the hate in todays world.
Performance music videos mainly focus on the artist and never really include narrative and have a large amount of varied camera angles, the larger proportion of the music video is the artist performing solemnly to the camera being the audience on the wide scale view. The music genre rock seemed to include the performance style the most consistently.
This style of music video is also commonly used when an artist is new, and wants to present their brand identity along with themselves being the main focus.
Examples:
Narrative:
A narrative video can and usually does include some sort of performance aspect. Narrative videos are usually made to convey meaning and may have cut scenes to portray or mirror short films.
Narrative music videos portray a short film that links the lyrics with the images seen on screen.
Narrative music videos commonly express the artist's meaningful lyrics, as seen in Bruno Mars's 'Grenade'.
Lyrics are usually long winded, instead of repetitive in narrative music videos and can convey a certain ethic or message, in this case Bruno Mars captures his feelings in the lyrical narrative and music video.
In this different styled narrative music video, Kasabian emotionally sings about the conflict happening around the world displaying in their music video a scene where they are enduring conflict between two sides, 'I'll tell you what to fear the most' is a commonly used lyric in the song expressing the hate in todays world.
Tuesday, 9 December 2014
History of music videos
Music videos accompany a piece of music, most commonly a completed song. Modern music videos seem to be primarily made as a use of marketing intended to promote the music and also boost sales.
Which is why some people call the music videos 'promos' due to the fact they are a promotional device. Sometimes music videos are termed short-form music videos in order to distinguish them from full length movies pertaining to music. in the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term is rarely used nowadays.
The earliest music videos were filmed in the mid 1950s however, as early as the 1920s, films by animators such as Oskar Fischinger were accompanied by music and labeled 'visual music'. Which is still mad today by animators such as Walt Disney and seen in kids television for example 'Tom and Jerry', made in the 1940s, it seems to keep the foundations of the animations and music complementing each other on screen as discovered in the 1920s.
The 1950s and 1960s were the beginning of the common modern music videos we see today and one of the most influential bands at this time was the Beatles. With their first major motion picture 'A Hard Day's Night', the Beatles influenced a vast number of contemporary musicians, and countless subsequent pop and rock group music videos.
In the modern era the key innovationin the development of the modern music video was the ability to video record and the process of editing, along with the development in other related effects, such as chroma-key. This allowed many bands to produce promotional videos quickly and cheaply, in comparison to the high costs of using film.
In the 1980s MTV was launched making music videos have an aspect of importance, being watched by thousands the branding, style and meaning of the music video would represent the band. Artists began to use more sophisticated effects, adding a storyline or plot to the music video.
Which is why some people call the music videos 'promos' due to the fact they are a promotional device. Sometimes music videos are termed short-form music videos in order to distinguish them from full length movies pertaining to music. in the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term is rarely used nowadays.
The earliest music videos were filmed in the mid 1950s however, as early as the 1920s, films by animators such as Oskar Fischinger were accompanied by music and labeled 'visual music'. Which is still mad today by animators such as Walt Disney and seen in kids television for example 'Tom and Jerry', made in the 1940s, it seems to keep the foundations of the animations and music complementing each other on screen as discovered in the 1920s.
The 1950s and 1960s were the beginning of the common modern music videos we see today and one of the most influential bands at this time was the Beatles. With their first major motion picture 'A Hard Day's Night', the Beatles influenced a vast number of contemporary musicians, and countless subsequent pop and rock group music videos.
In the modern era the key innovationin the development of the modern music video was the ability to video record and the process of editing, along with the development in other related effects, such as chroma-key. This allowed many bands to produce promotional videos quickly and cheaply, in comparison to the high costs of using film.
In the 1980s MTV was launched making music videos have an aspect of importance, being watched by thousands the branding, style and meaning of the music video would represent the band. Artists began to use more sophisticated effects, adding a storyline or plot to the music video.
Monday, 17 November 2014
Location research images
As we searched for the right location, the photographs show our journey from starting in quite a pedestrian park to then finding an extremely atmospheric forest surrounding, the forest location appeals to us and complements the song as they both convey mysterious depth. This location also allows us to film aspects such as trees, logs and the river in order to create certain effects which will work well in our music video. One being using trees and logs to carve our song and band name in, we could also use the river for a mirror effect or ripples.
Wednesday, 12 November 2014
Lighting analysis
The lighting in the music video 'R U Mine?' by the Artic Monkeys creates an impacting contrast as the light source directed towards the artists' faces highlights their key features and allows them to stand out due to the difference in brightness and colour. The darkness of the night sky allows a simple background almost as if it's a normal backdrop, I believe this was used due to the Artic Monkeys focusing on re-establishing their style and brand being simple a and alternative, having not released an up to date music video for some time.
Wednesday, 5 November 2014
Final band logo choice and improvement
We decided to use this as our final band logo and also improve the first model by reducing the tracking of the font. The logo matched the bands' persona being straightforward and representing the black to white gradient we will convey in the music video. The target symbol is an icon that could represent the band and become iconic, we chose the target symbol as it reminds us of a location marker, and location links with the band name 'Hidden'. A logo is important for any band as it is the foundation of their identity and branding.
Monday, 3 November 2014
Music video target audience profile
Our music video will predominantly target 18-28 year-olds who appear to belong in the hipster sub-culture. The sub-culture ideology is the idea of being unique, alternative and against any mainstream groups, we decided to set our location as a forest and set the colour tone to black and white in order to convey that alternative feel we discover from research and studying iconic artists who already convey aspects of our brand, for example Artic Monkeys and Imagine Dragons.
Our band have studied and focused on our target audiences' appearance and we want to relate with our audience therefore choosing to dress similar to our audience and mirroring styles of famous bands such as Artic Monkeys, Kasabian and Vampire Weekend allows us to fit into the stereotypical yet iconic alternative genre.
The dress sense is generally simple and usually a black and white themed, hardly any colour is conveyed and if so it would be minimal. Normal Tees are also common signifying simplicity. Our target audience would most likely shop in Top shop as this style is widely expressed in there clothing range.
Our band have studied and focused on our target audiences' appearance and we want to relate with our audience therefore choosing to dress similar to our audience and mirroring styles of famous bands such as Artic Monkeys, Kasabian and Vampire Weekend allows us to fit into the stereotypical yet iconic alternative genre.
The dress sense is generally simple and usually a black and white themed, hardly any colour is conveyed and if so it would be minimal. Normal Tees are also common signifying simplicity. Our target audience would most likely shop in Top shop as this style is widely expressed in there clothing range.
Friday, 31 October 2014
Wednesday, 22 October 2014
Megan Trainor Music Video Analysis
Megan Trainor's music video "It's all about that bass" is a performance type video, displayed in a 1950s style as Megan Trainor and other dancers wear formal clothing giving the impression of a life size doll's house or the lifestyle represented in the film Grease.
The use of colour also contributes to the 1950s feel where vibrant pastel colours are used mostly as a background however are also signified in some props and clothing. The video all in all conveys against most pop branded music videos performed by woman as Mulvey's male gaze is usually adapted however in this case a greater number of the conventions are not seen in this music video, some examples would be formal costume, location and the type of dancing and movement being purposely non-seductive. Also with the use of balloons as a prop the video feels more innocent and meaningful as balloons are commonly used to symbolise celebration and are quite child-like.
In this particular music video many close-up and wide shots are displayed as a mass amount of dancing is captured and a large number of shots focus on Megan Trainor as she is establishing herself due to this being her breakthrough, the first shot seen connotes this as an old film style pin roll opening occurs and we see a close up of the artist. There is one high angle shown as Megan Trainor is laying on a pastel coloured material.
The editing in this music video is quite fast and follows the beat, it also varies and changes from lyrics at times.
The use of colour also contributes to the 1950s feel where vibrant pastel colours are used mostly as a background however are also signified in some props and clothing. The video all in all conveys against most pop branded music videos performed by woman as Mulvey's male gaze is usually adapted however in this case a greater number of the conventions are not seen in this music video, some examples would be formal costume, location and the type of dancing and movement being purposely non-seductive. Also with the use of balloons as a prop the video feels more innocent and meaningful as balloons are commonly used to symbolise celebration and are quite child-like.
In this particular music video many close-up and wide shots are displayed as a mass amount of dancing is captured and a large number of shots focus on Megan Trainor as she is establishing herself due to this being her breakthrough, the first shot seen connotes this as an old film style pin roll opening occurs and we see a close up of the artist. There is one high angle shown as Megan Trainor is laying on a pastel coloured material.
The editing in this music video is quite fast and follows the beat, it also varies and changes from lyrics at times.
Tuesday, 21 October 2014
Initial and Target audience profile
Our band's target audience is aimed at the 16-21 aged bracket, however would also appeal to anyone that has an interest in the alternative rock genre. Our music video includes 'indie' clothing and a nature themed setting along with a black and white colour scheme in order to convey the alternative styled convention, our research and inspiration has helped us portray a stereotypical view which represents the alternative genre and helps fall into the category along with other branded artists, such as Artic Monkeys, The 1975, Paramore and Vampire Weekend.
Wednesday, 15 October 2014
Director's case study- Nigel Dick
Nigel Dick is an English music video director mostly known for directing the extremely successful music videos, Oasis - “Wonderwall;” Britney Spears - “...Baby One More Time;” Guns N' Roses - “Welcome to the Jungle”.
The music video 'Wonderwall' particularly appeals to me due to the simplified yet effective performance based video created effectively due to the use of clever editing.
The black and white style is an influence as me and my group want to convey this style in our own work, Nigel Dick also used a colour contrast in this particular video, highlighting the acoustic guitar. Giving the impression Nigel Dick wanted to illustrate the importance of the acoustic guitar and symbolising the iconic and famous rift played in the song "Wonderwall".
Being one of Oasis' first huge and successful songs the music video needed to portray the bands brand and style, Nigel Dick doing so by capturing the emotionless yet new and unique performance and sound of Oasis.
The black and white style can be inferred the Oasis brand but can also symbolise their personalities being simple and nothing extravagant.
The music video 'Wonderwall' particularly appeals to me due to the simplified yet effective performance based video created effectively due to the use of clever editing.
The black and white style is an influence as me and my group want to convey this style in our own work, Nigel Dick also used a colour contrast in this particular video, highlighting the acoustic guitar. Giving the impression Nigel Dick wanted to illustrate the importance of the acoustic guitar and symbolising the iconic and famous rift played in the song "Wonderwall".
Being one of Oasis' first huge and successful songs the music video needed to portray the bands brand and style, Nigel Dick doing so by capturing the emotionless yet new and unique performance and sound of Oasis.
The black and white style can be inferred the Oasis brand but can also symbolise their personalities being simple and nothing extravagant.
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