Initial and Target audience profile

Our band's target audience is aimed at the 16-21 aged bracket, however would also appeal to anyone that has an interest in the alternative rock genre. Our music video includes 'indie' clothing and a nature themed setting  along with a black and white colour scheme in order to convey the alternative styled convention, our research and inspiration has helped us portray a stereotypical view which represents the alternative genre and helps fall into the category along with other branded artists, such as Artic Monkeys, The 1975, Paramore and Vampire Weekend.