Megan Trainor's music video "It's all about that bass" is a performance type video, displayed in a 1950s style as Megan Trainor and other dancers wear formal clothing giving the impression of a life size doll's house or the lifestyle represented in the film Grease.
The use of colour also contributes to the 1950s feel where vibrant pastel colours are used mostly as a background however are also signified in some props and clothing. The video all in all conveys against most pop branded music videos performed by woman as Mulvey's male gaze is usually adapted however in this case a greater number of the conventions are not seen in this music video, some examples would be formal costume, location and the type of dancing and movement being purposely non-seductive. Also with the use of balloons as a prop the video feels more innocent and meaningful as balloons are commonly used to symbolise celebration and are quite child-like.
In this particular music video many close-up and wide shots are displayed as a mass amount of dancing is captured and a large number of shots focus on Megan Trainor as she is establishing herself due to this being her breakthrough, the first shot seen connotes this as an old film style pin roll opening occurs and we see a close up of the artist. There is one high angle shown as Megan Trainor is laying on a pastel coloured material.
The editing in this music video is quite fast and follows the beat, it also varies and changes from lyrics at times.
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