We decided to use this as our final band logo and also improve the first model by reducing the tracking of the font. The logo matched the bands' persona being straightforward and representing the black to white gradient we will convey in the music video. The target symbol is an icon that could represent the band and become iconic, we chose the target symbol as it reminds us of a location marker, and location links with the band name 'Hidden'. A logo is important for any band as it is the foundation of their identity and branding.
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