Music video target audience profile

Our music video will predominantly target  18-28 year-olds who appear to belong in the hipster sub-culture. The sub-culture ideology is the idea of being unique, alternative and against any mainstream groups, we decided to set our location as a forest and set the colour tone to black and white in order to convey that alternative feel we discover from research and studying iconic artists who already convey aspects of our brand, for example Artic Monkeys and Imagine Dragons.

Our band have studied and focused on our target audiences' appearance and we want to relate with our audience therefore choosing to dress similar to our audience and mirroring styles of famous bands such as Artic Monkeys, Kasabian and Vampire Weekend allows us to fit into the stereotypical yet iconic alternative genre.

The dress sense is generally simple and usually a black and white themed, hardly any colour is conveyed and if so it would be minimal. Normal Tees are also common signifying simplicity. Our target audience would most likely shop in Top shop as this style is widely expressed in there clothing range.