A performance music video iconically displays a bands style or brand, where the artist sings and looks towards the camera. Many popular artists have begun with a performance music video due to the perception of their style they want to convey to the media and viewers.
The White Stripes' performance uses stop motion in this video to convey their personal, iconic sound they create, the stop motion music is in sync with the stopping and starting imagery making the tune that bit more catchy.
Vampire Weekend explore and exploit the limitations of the format to create narrative interest during their performance music video, the video is hampered with repetition however displaying a different motive every time the band fly back and fourth on the dolly, seeing the dolly takes away some of the mystique from the video. The band become part of the shoot, which makes them feels less remote and more engaged.
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