Goodwin suggests that particular key features are commonly seen in music videos, I believe his theory is accurate. Andrew Goodwin spent years analysing music videos whilst putting together features to see if they reflect society.
Feature 1:
Relationship between lyrics and visuals on screen.
-illustrating
-amplifying
-contradicting
-in time with music
Feature 2:
Genres of music video/conventions.
-RnB, dance sequence
-Heavy Metal, head banging
-Hip Hop, singing to the camera
Feature 3: Artist close ups.
-Branding
-To establish the artist
-Celebrity culture
Feature 4:
Star Iconography
-Branding
-Style
-Brand values/unique selling points
Feature 5:
Voyeurism
-Being watched
-Nudity
-Exhibitionism
Feature 6:
Intertexuality
-Other music videos
-Films
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