Modern artwork in use

As the CD is known to have been overtaken in popularity by the use of a simple music download, we took it upon ourselves to brand our digital copy on the platform iTunes.

With the decreasing popularity of the CD, we have decided to evolve into the new age of digital media through a digital album cover. Such covers are usually applicable to ITunes and various services that offer music. As the listening majority transition away from the use of hard copies of music; we as artists must accommodate the demand for new media. This specific piece of advertisement is rather simplistic. The composition features the main artist on the front with the title of the single in the foreground. This allows for easier recognition amongst fans, as through watching the music video, one would be familiar with the face and style of the group.

History of the CD timeline

Magazine advert analysis

Sail- Rough Cut

The initial stage of editing our video proved problematic as we contemplated with the idea of pace and beat editing. We decided against the idea of editing strictly to one beat, thus chose to use the various footage that we had to break up patterns. We felt that the song was very unique in the sense that it offered us a lot of freedom with editing. After realising this we decided to split the song into sections which we would edit. This made the process a lot easier to construct, however we faced a dilemma in connecting the individual sections, so that they would make provide the desired effect. After much contemplation we understood that this cut needed much improvement and fine tuning, hence why it only made it to the rough cut stage. We pin pointed some of the key issues present in the video, such as on beat mistakes which needed altering as well as shortening some clips. The incredibly short shot of the dog also is to be removed as it interrupts the continuity of the music and the journey which we are trying to portray. Furthermore whilst exporting the video we assumed that this quality would be sufficient for YouTube, however once uploaded we concluded that we should focus on the technicalities more. The initial rough cut stage was a vital learning curve for us as a group of producers. Ultimately, with much improvement we feel as though we can achieve the desired effect; releasing a product that is worthy of out target audience as well as upholding a professional standard.

Social media

As a group we decided to make Hidden Empire accounts on various social media platforms, being Twitter, Instagram and Facebook. These social media accounts will not only allow us to gain feedback about the bands work but also will allow us to post updates and behind the scenes footage and images. The most successful platform was Twitter in my opinion as we could monitor feedback and requests whilst being able to post notifications, videos and images. Twitter also became a slight mini portfolio as we developed our work and ensured to keep posts in an orderly fashion. Views from our target audience also impacted on our final products as there opinion is important to recognise being the people we wish to direct the brand Hidden Empire towards.

Editing vlog

Hidden Empire Merchandise

Hidden Empire Poster

We designed a promotional poster with me on the cover. As 'Hidden Empire' is a relatively new band, we wanted to ensure that our first music video and the promotional material focuses heavily on the image. We took inspiration from various 'up and coming' artists as new artists must ultimately create a band image/brand.

Promotional flyer

Hidden Empire are headlining the new  'Old Harry's Rock Festival' performing alongside other alternative rock greats, don't miss it and get your tickets now. 

Design

I decided to design a background image for my blog, using the location, black and white filter and the logo.

Behind the scenes filming 2

Behind the scenes filming 1